Massive Marketing Miscue
Posted: Mon Jan 26, 2009 1:36 pm
Greetings:
Chevy had difficulty selling its popular Nova models in the Spanish-speaking world. Then they discovered that No Va translates into "Doesn't go". In Scooterland we have another Marketing Mistake:
http://cgi.ebay.com/ebaymotors/Powerspo ... 240%3A1318
We have a hard enough time convincing non-believers we're not (necessarily) * as it is, without buying a bike branded "Wussi".
Chevy had difficulty selling its popular Nova models in the Spanish-speaking world. Then they discovered that No Va translates into "Doesn't go". In Scooterland we have another Marketing Mistake:
http://cgi.ebay.com/ebaymotors/Powerspo ... 240%3A1318
We have a hard enough time convincing non-believers we're not (necessarily) * as it is, without buying a bike branded "Wussi".
